Print media - principles, processes and quality

Content: PART 1, TECHNOLOGIES AND PRODUCTION 1. NEW PRACTICES IN JOURNALISTIC WORK 2. PRINCIPLES OF CONVENTIONAL PRINTING 3. MECHANISMS OF PRINTING 4. PRINCIPLES OF DIGITAL PRINTING 5. MECHANISMS OF DIGITAL PRINTING 6. LINKING TECHNOLOGIES PART 2, QUALITY AND USE 7. PRINCIPLES OF IMAGING 8. OPTICAL IMAGING IN PRINTING 9. INSTRUMENTAL MEASUREMENT OF PRINT QUALITY 10. SUBJECTIVE QUALITY OF PRINT 11. TACTILE QUALITY 12. MEDIA EXPERIENCE PART 3, PRODUCTS, MARKETS AND FUTURE 13. MEDIA USE RESEARCH 14. PRODUCT SUSTAINABILITY 15. MEDIA BUSINESS MODELS 16. ADVERTISING MODELS - AN OVERVIEW OF THE EFFECTS ON CONSUMERS 17. MEDIA CONCEPTS AS A TOOL FOR ANALYSING CHANGING MEDIA 18. TOOLS FOR ANALYSING THE FUTURE OF MEDIA

Tuotekoodi

9789525216332

Paino (kg)

1.285

Pakkauskoko

1 kpl

Valmistusmaa

Suomi