"Sustainable Sales & Leadership: The Nordic Way" delves deep into the hottest topic in today's business world: sustainability. But this book stands out from ordinary business and leadership books. It's a manifesto for the future, a guide that illuminates the Six Nordic Virtues driving sustainable success in sales and leadership. Drawing from the essence of the Nordic spirit and the transformative power of sustainability, Tomi Hilvo, a successful international CEO, and Mika D. Rubanovitsch, a leading management consultant and author, present a revolutionary approach to sustainable sales and leadership. In a world where Michael E. Porter's seminal work "Competitive Advantage" set the foundation for business strategies, Rubanovitsch and Hilvo take a bold step to rework this classic, modernizing and expanding upon those principles with their unique perspective on inspirational sales and sustainable leadership. They have observed, learned, and distilled the essence of the world's happiest people and top sustainable companies, all of which find their roots in the Nordic countries. Discover the Six Virtues of The Nordic Way: * Innovative Vision: See the world not as it is but as it could be * Shared Happiness: The joy of collective success * Radical Transparency: Honesty as the foundation of trust in sales and conscious leadership * No Ego Thinking: The power of humility and gentle persuasion * Enough Is Enough Principle: Making a difference by recognizing limits and valuing balance * Intelligent Empowerment: Unleashing the potential with technology This book challenges you to reshape your entire perspective on sustainability, offering a transformative Nordic approach to sales and leadership. With compelling real-world examples, this book demonstrates how sustainable practices drive success for companies, customers, and end-users alike. It's a call to action, an invitation to embrace The Nordic Way and its Six Virtues and to forge a brighter, more sustainable, and more profitable future. Whether you work in a large corporation or a startup, "Sustainable Sales & Leadership: The Nordic Way" can be your North Star. You have the power to make a difference, to create something that not only succeeds but also inspires. Dive in, and let's reshape the planet together. Start making a difference today and win with The Nordic Way! "An outstanding book. The time for grand speeches and polishing logos is over! This book provides a compass and a soul for the sustainability journey.” -Marja Viitanen / Sales Director, Dustin